We all have our own personal identity, the way we wish to be perceived by the world. The way others react to this branding is up to them but we reach have some control over the message.
Just like big advertisers we can sit and build a fantastic campaign as to how we want to present ourselves but as soon as it printed on paper or placed on screen we are at the mercy of others. All you can do is be happy with the original concept.
For people that billboard is our skin, the barrier between inside and out, it is the first impression we give and our first line of defence against those reactions. We wear it every day for both smart and casual events. It should be something we can be comfortable in. Continue reading “Comfort of a good skin”