Suggesting I look at my blog stats feels a little too much like work. As in real work, because my real job is as a Digital Analyst. I sit looking at pageviews and transaction funnels all day so when it comes to my own site I am quite unconcerned by it’s numbers.
My most visited post is (unknown or deleted), I have no recollection of what it was called or what it was about. I blame the post pruning I did at the Red Posting where I deleted 400-odd posts. Don’t worry they will be back, I’m just editing them and reposting them to a new audience.
This got me looking at the other popular posts on the site, could they give me any special input into what drives visitors to read some of my rants? Is there a trend that suggests I should write more about my lunch or focus on lists? What do my top posts tell me about this site and those who take the time to read it?
As I’m a trained (in the sense I’ve not had any training at all) web analyst I thought I should look at my most popular posts and see what insights I could glean from them
Dealing with my experiences of a phone call from PC Wizard, this post explains away the attempted scam of getting you to either pay for a service you don’t need or a very elaborate phishing attempt. It’s the most consistently viewed post on the site and normally gets a few hits a day from people searching on Google “PC Wizard Scams”. For me this shows the power of having relevant content for those who search for stuff on the web.
If I did more posts along these lines, how to fry an egg or what’s this rash, then I guess I’d get a lot more views. The only problem is that these posts would be incredibly dull and have to compete against Yahoo Answers and the thousands of articles on about.com.
Comedy also seems to work, this was one of two posts I did on the same day about humour and it generated more likes and follows then any other post. Considering that comedy is such a subjective thing it either suggests I have rather more mainstream tastes than I first thought or those who read this blog are a niche market that I’ve managed to tap. As my own attempt at a joke garnered much less activity it may just be that there were a lot of confused visitors who mistook the follow button for the X to close the window
The third “big topic” of WordPress is of course “Feelings”. A lot of blogs are the emotional outpourings of their writers along with personal beliefs and philosophies. It’s very rare that I write about these topics because I’m a man and British, and a failure to hide my feelings behind a stiff-upper lip can cause me to be ostracised by society and labelled as unstable.
Yet topics such as this tend to get a good response, and have driven a lot of traffic to the site mostly down the topic of the day being along the lines of “tell us how you feel”. If more “Postaday” themes were “What’s your favourite pie” or “Choose your favourite maths formula” I’d be just as happy to talk about them. (In fact one of my deleted posts was on one of these subjects!)
So is there any real connection between these and the hundreds of other topics I’ve written about? What amazing pieces of analysis can I take from this and use to develop a seven-point action plan to drive more synergies and SEO value to create a reader-centric environment to deliver increased engagement?
I could teach you, but as it’s my job…I’d have to charge.