I said hey, what’s going on

In which I use data to not prove very much.

Vintage style typewriter for writing

Suggesting I look at my blog stats feels a little too much like work. As in real work, because my real job is as a Digital Analyst. I sit looking at pageviews and transaction funnels all day so when it comes to my own site I am quite unconcerned by it’s numbers.

My most visited post is (unknown or deleted), I have no recollection of what it was called or what it was about. I blame the post pruning I did at the Red Posting where I deleted 400-odd posts. Don’t worry they will be back, I’m just editing them and reposting them to a new audience.

This got me looking at the other popular posts on the site, could they give me any special input into what drives visitors to read some of my rants? Is there a trend that suggests I should write more about my lunch or focus on lists? What do my top posts tell me about this site and those who take the time to read it?

As I’m a trained (in the sense I’ve not had any training at all) web analyst I thought I should look at my most popular posts and see what insights I could glean from them

1.PC wizard made me smash my computer

Dealing with my experiences of a phone call from PC Wizard, this post explains away the attempted scam of getting you to either pay for a service you don’t need or a very elaborate phishing attempt. It’s the most consistently viewed post on the site and normally gets a few hits a day from people searching on Google “PC Wizard Scams”. For me this shows the power of having relevant content for those who search for stuff on the web.

If I did more posts along these lines, how to fry an egg or what’s this rash, then I guess I’d get a lot more views. The only problem is that these posts would be incredibly dull and have to compete against Yahoo Answers and the thousands of articles on about.com.

2.Ha Ha Ha – something funny for a Friday

Comedy also seems to work, this was one of two posts I did on the same day about humour and it generated more likes and follows then any other post. Considering that comedy is such a subjective thing it either suggests I have rather more mainstream tastes than I first thought or those who read this blog are a niche market that I’ve managed to tap. As my own attempt at a joke garnered much less activity it may just be that there were a lot of confused visitors who mistook the follow button for the X to close the window

3.Moment of Kindness

The third “big topic” of WordPress is of course “Feelings”. A lot of blogs are the emotional outpourings of their writers along with personal beliefs and philosophies. It’s very rare that I write about these topics because I’m a man and British, and a failure to hide my feelings behind a stiff-upper lip can cause me to be ostracised by society and labelled as unstable.

Yet topics such as this tend to get a good response, and have driven a lot of traffic to the site mostly down the topic of the day being along the lines of “tell us how you feel”. If more “Postaday” themes were “What’s your favourite pie” or “Choose your favourite maths formula” I’d be just as happy to talk about them. (In fact one of my deleted posts was on one of these subjects!)

So is there any real connection between these and the hundreds of other topics I’ve written about? What amazing pieces of analysis can I take from this and use to develop a seven-point action plan to drive more synergies and SEO value to create a reader-centric environment to deliver increased engagement?

I could teach you, but as it’s my job…I’d have to charge.

Author: Daddysaurus

Ah, so you worked out the riddle. You just needed to use dwarfish and the doors to Geek Ergo Sum opened. Or perhaps you just used Google. Either way you are here, on my little corner of the Internet.

11 thoughts on “I said hey, what’s going on”

  1. I can imagine your popular posts are the funny ones, (I laughed out loud a couple of times on this one) and that you don’t want your blog to become a busman’s holiday. I can’t believe you trashed 400 posts! When you say ‘editing and reposting’, sorry if this is a daft question, but how do you plan to repost? It’s always been a bit of a mystery to me. If you just change the date to say 10 mins in the future, and schedule, does that repost it when the time comes?

    Liked by 1 person

    1. If they are funny and about children they get more reactions (especially from people coming from my personal Facebook). I trashed everything, I get the urge every few years or so… I basically revert everything to a draft and copy it into a new post when I’m ready to repost (quite a lot of my daily Prompt is old content), I also take the opportunity to update our rewrite parts.

      Like

  2. I so get what you are saying here. But what I’m still trying to figure out is why a post of mine gets so many page views but only a couple of “likes”. I always want to repost some of my posts but it never seems to work, mainly because I have a hard time understanding 24 hour time.

    Liked by 1 person

    1. I have the same problem.. My top post has zero likes, but it’s also a post in surprised for so many views. I find that the success of a party is quite random… If we knew what worked we’d all be able to make a lot of money from telling others how

      Liked by 1 person

      1. It’s like people check out the post but find out it’s not something they really like and leave without reading it all the way through. Blogging is so hard to get a hang of.

        Like

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